Jennifer Lopez bares it all for the JLo Body Campaign

Jennifer Lopez stuns in the JLo Body Campaign, where she bares it all to showcase body positivity and confidence.

Over 50 and fabulous, Jennifer Lopez has out jaws dropped as she is photographed by Daniella for the JLo Body by JLo Beauty collection. The campaign launches the superstar's latest beauty line and the product it has to offer, the JLo Body Firm + Flaunt Targeted Booty Balm. Smoldering and sexy, 53 year old JLo, shared the news on her social media pages on Sunday, July 24th, her birthday, and went bare to promote the product. Showing off her sculpted body and tones torso, the songstress and actress puts her famous derriere on show in one photograph while simultaneously striking a strategically nude pose with her limbs carefully placed. In another picture, Jennifer, who recently tied the knot with Ben Affleck, can be seen wearing a white bodysuit with sheer details.

For me, it’s all about feeling confident in your skin, no matter what,” shares Lopez, “We give all this care and attention to the skin on our face, but we sometimes neglect the body. It was important to me to create a skincare routine for the body to address its specific and unique needs. It’s all the power and science behind JLo Beauty… now for body. - Jennifer Lopez

JLo Beauty launched the news through billboards located on both coasts, along with via social media, print advertisements, and influencer campaigns. The JLo Body Firm + Flaunt Targeted Booty Balm includes ingredients such as Pink Pepperslim and guarana seed extract, which are said to be responsible for the firming effect on the skin in specific areas. For the campaign, make-up artist Mary Phillips has worked on JLo's flawless skin while hairstylist Chris Appleton has given her wavy and shiny long tresses. Rob Zangardi has styled the shoot with nails by Tom Bachik.