Emma Watson poses for the Prada Paradoxe Fragrance Campaign

Luxury fashion house Prada launches a new fragrance, and enlists actor, activist and UN Women Goodwill Ambassador Emma Watson as the face of it. Posing for the new Prada Paradoxe Fragrance Campaign, the actress, who rose to fame with her tole as Hermione Granger in the Harry Potter series, is an absolute chic vision. The campaign also marks the first collaboration between Prada and Watson, and the talented star will not only pose in the campaign but also direct the fragrance’s short film. Watson’s razor-sharp intelligence, dynamic elegance and an authentic multi-dimensionality is what worked the charm for the brand, and her personality is the mirror image of the disruptive new women’s fragrance, that speaks volumes about the codes of femininity, and promotes self-evolution. Fashion photographer Harley Weir has photographed Emma for the the fragrance’s print campaign, and she looks splendid, wearing Prada's latest ensembles and a trendy eyeliner look.

Prada has always gone beyond traditional models and archetypes of conceived beauty and is famous for a femininity that challenges conventions. It’s a pleasure to create a campaign and represent a fragrance with such a profound philosophical concept and sustainability initiatives in a way that feels genuinely real and relevant. – Emma Watson, Actor and Activist