Priyanka Chopra stars in the Gloria Vanderbilt Jeans Campaign

Explore Priyanka Chopra's stunning style in the new Gloria Vanderbilt Jeans campaign! Discover the chic comfort that makes every moment iconic.

Actress and former Miss World Priyanka Chopra is announced as Gloria Vanderbilt Jeans' latest ambassador. The star is the iconic denim brand’s first-ever celebrity face since the 1990s. Vanderbilt was known as a fashion pioneer of the 1970s, and the new ambassador takes inspiration in the trailblazing roots of the company. Priyanka Chopra poses in a series of studio-lensed images, and wears a selection of a good boot cut with mid-rise flare jeans that give the impression of endless long legs. The design is cut in such a way that one can wear it with anything, from high heels to wedges, and even button-up shirts and sweaters, making it a very versatile piece of clothing. The slogan “I Have Needs. Fit Them” serves as the driving force behind Gloria Vanderbilt’s campaign. The slogan is meant to inspire and motivate women to go after what they want, while also looking after their needs. The campaign also highlights the well-known Amanda jean, which is one of the first few original jean fits offered by the brand. Priyanka Chopra, along with the print campaign, can also be seen in a short film with close-up shots of the denim designs, and a backdrop of high-energy music.