Victoria’s Secret & Elomi Collaborate on Full Figure Lingerie

Elomi, a lingerie brand known for designs for women with fuller figures, has collaborated on a lingerie collection with VS&Co-Lab, which will be sold in Victoria’s Secret’s online store. The company, Elomi, first launched in 2008 and offers a selection of swimwear along with lingerie, the sizes of which vary from 34 up to 46, and the cup sizes go from DD all the way up to O. The collection also includes panties to match, and the price of panties ranges from $20 to $32, while the price of a bra goes from $59 to $76. Full-coverage bras like the Morgan, Matilda, Cate, and Charley are showcased in a campaign photographed by Zoe McConell.

At Elomi, our focus has always been on designing exciting, colorful products and we’re proud of how the brand has grown into a market leader for full figure lingerie. We continue to push the boundaries of what can be achieved in larger sizes and we’re committed to making fashionable lingerie accessible to all women. Our partnership with Victoria’s Secret reinforces and aligns with Elomi’s message of inclusivity and allows us to connect with even more consumers. We couldn’t be more excited for this partnership and for the future together,. - Liza Bennett, Managing Director of Eveden Inc. North America

Elomi’s vision is to offer support and sexiness in lingerie designs. A color palette of a variety of burgundy, blue, purple, and black in seen in the collection, with details of lace and mesh to adorn the looks.