Jaeger-LeCoultre enlists Anya Taylor-Joy as new ambassador

Striking a pose, Anya Taylor-Joy fronts Jaeger-LeCoultre visual wearing the Reverso Classic Duetto

Anya Taylor-Joy is the announced as the latest ambassador for Jaeger-LeCoultre. Starring in a short film titled 'A Call of the Heart', the actress is introduced by the premium watch brand as its ambassador officially. The film and the accompanying campaign images were inspired by a telephone conversation that took place in 1903 between the watchmaker Edmond Jaeger and the manufacturer Jacques-David LeCoultre. The phone conversation discussed a challenge to develop an ultra-thin watch movement, which eventually resulted in the formation of the business Jaeger-LeCoultre.

Anya Taylor-Joy looks sophisticated and elegant in her new role as an ambassador, wearing the Reverso Classic Duetto, while also clad in a white pantsuit, posing next to a vintage-style phone.

“The encounter with Anya was meant to be. Her long family history with polo and interest in watchmaking led us to a natural partnership”, states Catherine Rénier, the CEO of Jaeger-LeCoultre. “With her ethereal beauty, her sensitivity, her talent and hardworking ethics, she embodies the values and style of our Maison.”

The A-list star has already become a favorite in the film industry and event in the world of fashion. She has made her mark with projects such as The Queen’s Gambit on Netflix, Last Night in Soho, directed by Edgar Wright, and The Northman, directed by Robert Eggers. Next, she will in the lead role in the comedy-horror film The Menu, directed by Mark Mylod, co-starring alongside Nicholas Hoult and Ralph Fiennes. The blonde actress has also been seen in advertising for a variety of brands, including Tiffany & Co., Dior Beauty, and Viktor & Rolf.