Kourtney Kardashian wears all black ensembles as Boohoo ambassador

Kourtney Kardashian poses for Boohoo by Kourtney Kardashian Barker campaign

Kourtney Kardashian Barker is announced as the latest ambassador for online fashion retailer Boohoo. Cementing a new partnership between the two parties, the Reality TV star turned business woman is lensed by Daniella Midenge, and the Poosh founder wears all-black ensembles. The brunette is set to work on two capsule collections of sustainable fashion for the fast fashion brand. The first collection is now available, and offers a selection of 45 different pieces that range in price from $6 to $100. Kourtney Kardashian reveals that she wanted to work with the brand in order to incorporate more sustainable practices, even though the retailer specializes in fast fashion. For example, 41 out of the 45 pieces include recycled fibers such as recycled cotton, and 5 of the styles can be mixed and matched. Kourtney Kardashian goes Matrix-inspired for the photographs, and wears pieces such as a faux-leather coat, a lace dress, and a pinstriped pantsuit. Leah Darcy has done her makeup for the shoot, and Irinel de León is responsible for her hair.

When boohoo first approached me with this idea that was all about sustainability and style, I was concerned about the effects of the fast fashion industry on our planet. Boohoo responded with excitement and a desire to incorporate more sustainable practices into our line. It’s been an enlightening experience speaking directly with industry experts. I’m grateful for the opportunity to use my platform to drive conversations that lead to ongoing change and use my voice to share actionable tips with consumers on how we can play our own part. There’s still lots of work to be done and improvements to be made, but I truly believe that any progress we can make when it comes to sustainability is a step in the right direction and will open up the conversation for future advancements. - Kourtney Kardashian