Lily James is enlisted as a Natural Diamond Council ambassador

The Natural Diamond Council has made an announcement that it has enlisted Lily James as the organization’s new global ambassador. The British actress is seen in the 'To Treasure, Now, and Forever' campaign, which comes both in print images and a video advert. In the print advertisements, the brunette goes 60s chic, and models a green dress, diamond necklace, bangles, rings, and earrings for two newly released pictures. Rebecca Corbin-Murray has styled Lily James for the campaign, who allures and impresses in the elegant shots. Lily James also stars in a Natural Diamond Council film directed by Manu Cossu, shot in London. The scenes of the video include her being filmed on set, walking her dog, and presenting on stage. The star was recently nominated for an Emmy for her role as Pamela Anderson on Hulu’s Pam & Tommy series.

“I am so excited and proud to be the Global Ambassador for Natural Diamond Council,” shares Lily James. “It has been illuminating to discover the positive impact of the natural diamond industry across the globe and its commitment to continued improvement. I am eager to witness more of this firsthand in my new role.”

“Lily James is the modern epitome of natural diamonds,” states David Kellie, CEO of Natural Diamond Council. “With her recent Emmy nomination, Lily has been recognized as one of the leading actors in the world. The talent, versatility, and authenticity she brings to the table are the perfect attributes to represent natural diamonds. We are thrilled to have her join us as we build upon the success of another record-breaking year for natural diamond jewelry.”