Off-White Fall/Winter 2022 Campaign

Fashion brand Off-White puts together its Fall/Winter 2022 Campaign titled 'Seeing Red'. Lensed by photographer Rafael Pav...

Fashion brand Off-White puts together its Fall/Winter 2022 Campaign titled 'Seeing Red'. Lensed by photographer Rafael Pavarotti, with creative direction and styling from the brand’s art and image director Ibrahim Kamara, and art direction by Gareth Wrighton, the campaign has a 90s tech and bohemian vibe, with feels of being in an ultimate party. With beauty by hair stylist Virginie Pinto Moreira, makeup artist Hiromi Ueda, and manicurist Lauren Michelle Pires, and video direction by Federico Busatto, stars of the campaign including Athiec Geng, Lee Lam Chan, Nima Machado, Yihyun Kim, and Youssou Camara are photographed in the Moroccan city Chefchaouen, and showcase sexy designs and chunky yet glamorous knits from the new collection in a vivid and modern color palette with focus on electric blue.

“The FW22 Women’s collection titled “Seeing Red” is a blend of contrasts and subcultures that that lands somewhere between ‘90s tech and bohemian, introducing a fresh aesthetic language with recurrent “party girl” vibe. Sexy silhouettes and glamorous knitwear are contrasted by heavy cargo outerwear in new volumes and proportions as provocative lines balance masculine elements in a postmodern palette.”  - OFF-WHITE