Bella Hadid x ABOUT YOU Fall/Winter 2022 Campaign

German fashion brand ABOUT YOU collaborates with supermodel Bella Hadid on an exclusive collection for Fall/Winter 2022. Starring in the campaign too, the brunette beauty looks fabulous as she channels the late 1990s and early 2000s. Lensed in studio photographs that were shot on location in New York City, Bella is a stylish charm. The collection includes sixty-four pieces, all which are influenced by Bella Hadid’s signature aesthetic. The collection is now available for purchase and features sizes ranging from XS to XXL, with prices beginning at €24.90 and going all the way up to €199.99.

It’s been a pleasure working so closely with the ABOUT YOU team to bring my vision to life. They gave me the creative space to design the collection the way I wanted to and I had so much fun styling the shoot with these gorgeous pieces while incorporating some of my own clothes as well. It was a joy to have the autonomy to be heavily involved throughout the entire process. I put a lot of heart and soul into this collection and can’t wait for others to enjoy it as much as I do. - Bella Hadid

The collection marks the first collaboration between the two powerhouses, and brings “model off duty” pieces such as leather and denim, flowy skirts, playful tops, and suit combinations. Bella is seen wearing a t-shirt that reads “Ciao Bella” in one photograph, styled with white shorts. In another picture, she is dressed in a shirt and tie with a wide-belt skirt and retro-inspired sunglasses. Conor Cunningham and Tyrell Hampton have worked on the campaign’s photography and filming.