BLACKPINK's Jisoo is Paris Fashion Week's Top Influencer

Korean songstress, who is member of the global phenomenon BLACKPINK, has been named the top fashion influencer of the Paris Fashion Week Spr...

Korean songstress, who is member of the global phenomenon BLACKPINK, has been named the top fashion influencer of the Paris Fashion Week Spring/Summer 2023. Jisoo, who is an ambassador for major brands including Dior and Cartier, made history this Fashion Month as she ranked first in a Top 10 Influencers list by the influencer marketing platform lefty. According to the analytical site, the musician grabbed the #1 spot on the list with a 7% engagement rate along with a total earned media value (EMV) of $22.4 million USD. The popular songstress helped Dior bring in a total of $45.5 million USD of EMV, and Dior was the top brand throughout PFW, followed by Saint Laurent, which her bandmate Rosé is an ambassador for. More top brands on the list, in order, include Coperni, Valentino, Balenciaga, Chanel, Louis Vuitton, Loewe, Acne Studios and Givenchy. Along with Jisoo, BLACKPINK members Rosé and Jennie were among the top four on the list of the most impactful influencers throughout PFW. Other names in the list include Kylie Jenner in second, Bella Hadid in fifth, Zendaya in eighth and BTS member J-Hope in ninth.