Lupita Nyong'o is announced as De Beers global ambassador

Actress Lupita Nyong’o stars in De Beers Where It Begins campaign. Photo: Lachlan Bailey

Lupita Nyong’o has been named the global ambassador for the diamond company De Beers. This marks the first time ever that the iconic brand has enlisted a celebrity face worldwide. The Oscar-winning actress, who will soon be seen in 'Black Panther: Wakanda Forever', is featured in a shoot by the brand, and is photographed by Lachlan Bailey. The campaign is called “Where It Begins” and in the pictures, Lupita Nyong’o is shown posing with diamond pieces from the Enchanted Lotus series from De Beers. Captivating and alluring, the actress is dressed in a dark blue ensemble with a sheer cape, and looks striking.

Lupita Nyong’o will also represent De Beers’ Building Forever commitment which is to advance women and girls where diamonds are discovered. Before the year 2030, De Beers plans to invest at least $10 million in southern Africa in order to engage girls in STEM and help women entrepreneurs.

I’m honored to be the first Global Ambassador for De Beers. This campaign brings to life the transformative power that I feel when I wear De Beers’ diamond creations, and the pride in knowing where they come from and the good they do. Even more importantly, my partnership with De Beers allows me to extend my advocacy for women and girls around the world. - Lupita Nyong’o