Prada Holiday 2022 Campaign

Prada's Holiday 2022 Collection is presented with a campaign starring American actress Diana Silvers and British actor Damson Idris. Captured by fashion photographer David Sims, with the creative direction of Ferdinando Verderi, the set of images for the holiday season celebrates the traditions and memories of the holiday spirit, and focuses on the excitement and anticipation of an unopened box. The high-end brand through its campaign also brings to light the memorable fragments of the season, the unpacking of the box - along with the joy of giving it and the thrill of receiving it.

“Opening that box – metaphorically – reveals its tantalizing treasures: the campaign captures Idris and Silvers in a series of poised portraits paired with the other heroes of these images, pieces drawn from the Holiday collection, and items that express the breadth of the Prada aesthetic universe, encompassing fashion and accessories alongside nods to homewares and games. Their still-life images are framed with fragments of festivities, visual nods to holiday symbolism -foliage, icicles, white and blue, archetypes of the season, here used as echoes or souvenirs, loaded reminders of our own experiences.” – from Prada