Jennifer Lawrence is announced as Longines Ambassador of Elegance

Jennifer Lawrence joins Longines as Ambassador of Elegance, gracing the Swiss watch empire’s star-studded lineup including Winslet, Page, & Bae.

A-list actress Jennifer Lawrence is announced as the new Ambassador of Elegance for Longines. The Swiss watch manufacturer has enlisted the star as they consider her to be the perfect fit for the Longiness family, which already includes stars like Kate Winslet, Rege-Jean Page, and Suzy Bae. 

Dan Jackson has photographed the official images used to announce the news, and in them Jennifer Lawrence is seen clad in a black dress with sheer accents, along with a watch from the Longines Master Collection. The upper portion of the strap is crafted from alligator leather, while the bottom part is constructed of calf. 

Longines is rooted in a legacy of innovation and quality trusted by some of history’s greatest trailblazers. I am thrilled to join the Longines family and look forward to our partnership in the years ahead! - Jennifer Lawrence

The watch features a round face, and a mother-of-pearl color is used for the dial. The price tag of the timepiece is $2,850, and JLaw, who is also an ambassador for French luxury fashion house Dior, models it with effortless elegance. The blonde can be seen in the upcoming Apple+ original film Causeway, which will be released on November 4th.

Matthias Breschan, Longines’ CEO, says about the news, “Jennifer has the ability to imbue every character she plays with reality and authenticity, and off-screen, this translates into an elegance that is both natural and relatable. She is an inspiration to girls and women of all ages and we are proud to welcome her to the Longines family.”