Ella Snyder poses for the D by Diesel Fragrance Campaign

Italian fashion house Diesel launches a new fragrance called the D by Diesel Fragrance, and introduces it through a new campaign starring top model Ella Snyder. Photographed by Erica Gould, the campaign highlights the brand’s first all-gender fragrance, created for people to come together and act for a better future. The fragrance is also the first Diesel fragrance under the helm of the brand’s new Creative Director Glenn Martens, who has changed the face and vision of the Diesel brand. The campaign has Ella dressed in a shimmering silver two-piece, and the set of images shows her carving a block of ice into the D by Diesel flacon. The fragrance is environmentally conscious too, with key ingredients, vanilla Bourbon from Madagascar and diva lavender heart from Provence, both sourced sustainably and crafted exclusively for Diesel. The packaging of the scent is also eco conscious, and the glass bottle is refillable, recyclable and made in part from recycled glass. Similarly, its outer carton is recyclable and made of partially recycled materials, and the carton is not covered with cellophane to cut down on plastic waste.