Max Mara Resort 2023 Lookbook

For the shoot of its Resort 2023 Collection, luxury fashion brand Max Mara heads to the lush gardens of the Calouste Gulbenkian Foundat...

For the shoot of its Resort 2023 Collection, luxury fashion brand Max Mara heads to the lush gardens of the Calouste Gulbenkian Foundation in Lisbon. The collection is titled Vai lenço feliz, and sends the powerful message of passion, and pays tribute to Portuguese culture, from the haunting melodies of fado to the Lenços de namorados do Minho (the romantic tradition “handkerchiefs of lovers”). The muse for the collection is poet Natália Correia, whose unconventional femininity is reflected in the collection's sultry sheath dresses. Correia was at the heart of Portuguese cultural life in the 1970’s and ’80’s. Max Mara also for the Resort 2023 Collection, reimagines the look of famous fado singer Amália Rodrigues, at whose performances Correia was a regular.

For the season, designer Ian Griffiths brings voluptuous silhouettes and gathered skirts with dramatic volumes. The collection has a color palette of paprika red, violet iris, mustard yellow, marine blue, and earthy green. The campaign stars gifted young fado singer Carminho, who is photographed in Lisbon, by celebrity photographer German Larkin. Fashion photographer Jason Schmidt has lensed the story featuring key looks from the collection inside the Gulbenkian Museum.