Newjeans’ Hyein is Announced as Louis Vuitton Ambassador

Discover how NewJeans' Hyein dazzles as the new face of luxury brand Louis Vuitton. Dive into the chic synergy between K-pop style and high fashion!

French luxury brand Louis Vuitton has just tapped South-Korean girl band NewJeans' member Hyein as its latest ambassador. The fourteen-year-old is one of the five members of the emerging K-pop group and has evidently made her stance in the world of fashion. The high-end brand issued an official statement today, sharing, “From now on, we will start a new journey together with [Hyein], who defines NewJeans’ style with her unique charm.” Managed by record label ADOR, NewJeans’ is popular for its infectious hits like, “Attention” and “Cookie” and also recently released their latest single, “Ditto,” in the past week. The girl group also won the Rookie of the Year Award in music at the Asia Artist Awards this year, proving that they are unstoppable and invincible.