Playboy Launches First Denim Line

Strategizing to become a larger lifestyle brand, after stopping the publishing of the magazine in 2020 due to the pandemic, Playboy has launched its first official denim collection for men and women. Following up with its recent lingerie range, Playboy's new denim line joins the label’s ongoing growth in consumer products, with designs featuring the iconic bunny logo made popular through the magazine featuring scantily clad models, usually baring skin and curves.

Playboy's Denim Collection offers a selection of 18 pieces, with the women’s lineup including low-rise skater jeans as well as high-rise wide-leg styles and flared pants. The men’s collection includes shapes such as skinny, straight-leg and dad jeans, and each denim design is made funky and fashionable with details that include bunny-shaped cut-outs and repeated logo patterns that stand out.

“We have seen strong demand for Playboy-branded denim through our licensing collaborations, and we’re excited to launch Playboy’s first owned-and-operated denim line in time for the holiday season. We look forward to the continued expansion of our owned-and-operated business and will leverage these new product lines across the Playboy ecosystem,” PLBY Group President of Global Consumer Products Ashley Kechter explained in a press release.

Playboy’s latest denim collection is available now just in time for the holiday season, and can be purchased on the website, priced from $80 to $110 USD a pair.