Barbie Ferreira x Levi's 501 Jeans Campaign

Levi’s has enlisted Euphoria star Barbie Ferreira to create a pair of graphic 501 jeans. The collaboration marks the first drop of a larger partnership, and features vintage 501s with glitchy designs that are set to make a statement. Presented in an oversized fit, the denim trousers are overdyed in deep blue or forest green.

Ferreira shared in a press release, “My relationship with Levi’s jeans goes back to when I was a kid. It’s my dream casual wear and this is my dream collaboration… Levi’s was so incredible to work with, and 501s are my dream baggy pants, so the first thing I thought of was a patchwork jean that was a real statement piece. It encapsulates what I like and what I would wear. Plus, I always wanted to make clothing in a different way, that has a wider range of sizes.”

Barbie's 501 jeans have a Y2K inspired “cyber-y, glitchy, internet-aspired” aesthetic, and the jeans are dyed keeping in mind the vintage rug restoration processes. Along with the hues, Ferreira added patchwork with signature motifs such as a Demon-Bunny logo based on a tattoo created by the actor’s friend Ben Evans. With a price of $198 USD, the Barbie Ferreira x Levi’s 501s are available to purchase online.