H&M Studio SS 2023 Campaign featuring Kali Uchis

Kali Uchis stars in H&M Studio spring-summer 2023 campaign

The Spring/Summer 2023 H&M Studio Collection has a contemporary flair with classic elegance. Glamour re-imagined, the campaign for the collection stars singer Kali Uchis, who channels the iconic goddesses of Hollywood’s Golden Age combined with the bold and fearless fashion of present-day superstars.

Making a stylish statement with extrovert eveningwear designs, elevated outerwear, and the season’s trendy loungewear, the H&M Studio Spring 2023 Collection will be available exclusively in selected stores and on hm.com from March 2nd.

Kali Uchis, for the campaign, is photographed by Charlotte Wales with styling by Georgia Pendlebury. The singer shows off a selection of stunning evening dresses that stand out. Lots of volume is seen in the designs, and outerwear is presented in styles of an oversized trench and a leather motorcycle jacket. The brand’s Innovation Story offers even more daring and bold designs. Every piece of the collection has been created consciously, continuing the brand’s commitment to sustainability. The designs include a blend of organic cotton, recycled polyester, chrome-free leather, and the revolutionary Naia™ Renew circular fiber. H&M recently collaborated with Good American on a denim collection.