MSCHF set to launch the Big Red Boots for Valentine's Day

The BIG RED BOOTS have been all over social media. American art collective MSCHF (pronounced Mischief), known for its subversive desi...

The BIG RED BOOTS have been all over social media. American art collective MSCHF (pronounced Mischief), known for its subversive designs, has taken the internet by storm with a new viral drop last week, Just like their iconic grey Walking Boot MSCHF AC.1, that were inspired by a medical walking boot, the new design also look pretty unwearable. The brand too describes the design as ‘cartoon boots for a cool 3D world’. The brand’s chief executive, Gabriel Whaley said about his brand, “My mom thinks we make toys” in an interview for The New York Times. You can love or hate the designs, but the Big Red Boots have an actual release date, and they’re coming just in time for this year’s Valentine’s Day.

The New York-based art collective has had previously designed a number of controversial sneakers, including the custom “Jesus” Air Max 97 in 2019, followed by “Satan Shoes” made in collaboration with Lil Nas X, released in 2021 in limited edition of 666 pairs filled with human blood. Nike stated that it was not involved in the process, and has latter filed a lawsuit against the art collective. The brand’s official Instagram profile already features a number of influencers and celebrities flaunting the big red boots, including the rapper Tommy Genesis, Canadian basketball player Shai Gilgeous-Alexander, influencer RADASFVCK, musician Ken Rebel, and many more. 

“If you kick someone in these boots they go BOING! You never design shoes to be shaped like feet. Big Red Boots are REALLY not shaped like feet, but they are EXTREMELY shaped like boots.” –  the press release notes.

MSCHF’s Big Red Boots are perfect for Valentine's Day as they are red and one can't go unnoticed in them. They will be available from February 16th at 11 a.m. ET at mschf.com and on the MSCHF Sneakers app for the price of $350, while the price on the secondary market is expected to go over $1000.