adidas x Gucci Spring 2023 Sneaker Collaboration

The adidas x Gucci collaboration has been the talk of the town when is first launched in 2022, and is back for the Spring 2023 season. The new collection is a celebration of the rich histories of both powerhouse brands, and is bound to make a bold fashion statement. The adidas x Gucci Spring 2023 season presents a revamped version of one of adidas’ most iconic runners – the ZX8000. Re-imagined with Gucci’s modern aesthetic, the sneaker for the season sports the luxury fashion house’s bright color palette in suedes, resulting in a spectacular fusion of classic and contemporary designs.

adidas x Gucci Gazelle also makes a statement return, and effortlessly blends adidas’ signature Three Stripes with Gucci’s iconic GG monogram, giving a refreshed look to the sneaker style. The collection also presents two styles of slip-ons– the Adilette and the Sideline, and both feature whimsical co-branded details with hues that are perfect for making a statement this season. For the campaign highlighting the adidas x Gucci Spring 2023 lineup, the creativity of photographer Max Siedentopf has been enlisted. The fashion photographer, who has previously lensed several campaigns for the Italian luxe brand, has lensed the new campaign through striking imagery.