Gucci Horsebit 1955 Bag Campaign

Gucci's latest Horsebit 1955 Bag campaign stars leading ladies Halle Bailey, Hanni, and Julia Garner. The campaign celebrates powerful women, and highlights their unique styles and personalities. Lensed against vibrant backdrops by the acclaimed Mert & Marcus, the campaign gives a fresh glimpse into the world of Gucci.

The Horsebit 1955 Collection is an ode to Gucci’s commitment to tradition, craftsmanship, and innovation. The handbag has a double ring and bar emblem, which was first introduced in 1953, and is a celebration of Gucci’s equestrian heritage. This collection offers a versatile variety of sizes, colors, and materials, and effortlessly bridges the gap of the past and present.

Featuring in the campaign, K-Pop sensation Hanni, from NewJeans, shows off a bold red version of the handbag paired with an oversized grey jacket and necktie. The songstress looks chic and also wears a messy hairstyle with bangs to go with her campaign look.

Making her Gucci debut, Halle Bailey is stylish, wearing a smart brown leather version of the Horsebit 1955. The Little Mermaid star is effortlessly cool, and has the bag paired with a color-blocked zip jacket and a buttoned-up blue shirt. 

'Ozark' actress Julia Garner, who also posed for the Gucci Guilty fragrance campaign alongside A$AP Rocky and Elliot Page, is also is seen in the campaign, showing off a blue printed trench coat and the Horsebit 1955 bag in black.