Victoria's Secret PINK Originals Spring 2023 Campaign

PINK by Victoria’s Secret debuts PINK Originals spring 2023 campaign

Victoria’s Secret PINK has launched its latest campaign that features a cast of creatives, including Chloe x Halle, Remi Bader, and Olivia Ponton. Named PINK Originals, the Spring 2023 advertisements celebrate individuality and inclusivity that the Victoria's Secret PINK line is known for. Speaking for itself, the tagline “make no mistake, there’s only one you” makes quite an impact, and the campaign is a strong and bold statement about the importance of self-expression and authenticity.

Leading the cast are Chloe and Halle Bailey, the 5x Grammy-nominated duo known as Chloe x Halle. The sisters, through their PINK with Purpose Project, have been actively involved in PINK’s mission to support and foster positive mental health within young adults. The duo has also collaborated on PINK on an exclusive capsule collection. Model and activist Olivia Ponton also stars in the campaign, and is styled by Contributing Style Director Jorden Bickham.

In the PINK Originals campaign, the cast shows off PINK designs that are perfect for spring. The collection offers a selection of lightweight loungewear, flattering activewear, separates and swimwear. The designs are comfortable and stylish, and there is something for everyone, also giving the opportunity to express their unique personality through their style statement.

Joining Chloe x Halle in the shoot is Remi Bader, a content creator and curve model. In 2022, Bader partnered with PINK as a size consultant and ambassador, and the Victoria's Secret PINK brand expand its size range, contributing toward fundamental changes. Throughout 2023, Bader will maintain her position as a brand ambassador and size consultant for the brand.