Bally Unveils Spring/Summer 2023 Campaign

Bally's Creative Director Rhuigi Villaseñor has unveiled his debut collection in the brand's Spring/Summer 2023 campaign, pho...

Bally's Creative Director Rhuigi Villaseñor has unveiled his debut collection in the brand's Spring/Summer 2023 campaign, photographed by Harley Weir and styled by Emmanuelle Alt. The campaign embodies a modern interpretation of opulence, featuring a unique blend of nature and contemporary design.

The rugged and windswept shoreline, along with other natural elements, serves as the perfect backdrop to showcase the collection's bold and confident aesthetic. Models Vivienne Rohner, Kayako Higuchi, Nyakong Chan, Yeray Allgayer, Hong Seong Jun, and Feranmi Ajetomobi are the stars of the campaign, confidently exuding the collection's self-assured spirit.

The Bally Spring/Summer 2023 campaign incorporates deep blue skies, light reflections on water, metallic leathers, distressed denim, and gold-toned Bally emblem accents. The result is a stunning visual language that highlights the brand's traditional craftsmanship and Villaseñor's innovative and daring approach.

In describing the campaign, Villaseñor said, "I wanted to introduce a new visual language to Bally campaigns, a mix of bold sophistication and sensuality to express my modern vision of luxury." With this collection, Bally proves that it can merge contemporary fashion and natural elements to create a unique and captivating campaign.