Missha Taps Elizabeth Olsen as Its New Global Face

Discover how Elizabeth Olsen shines as MISSHA's Global Ambassador! Dive into the world of K-beauty and unlock flawless skin secrets with her top picks

Skincare brand Missha has chosen Elizabeth Olsen, an actress known for her role as Scarlet Witch in the Marvel Cinematic Universe, as its global ambassador. Olsen will represent the brand's "Beauty is Reality" campaign, which aims to make beauty accessible and affordable in everyday life. Missha seeks to solidify its presence as a global brand by promoting its established identity in the international market and promoting its best-selling products, which will be available in redesigned packaging with minimalist, user-friendly designs and color-coded labels. Olsen's selection as global ambassador was based on her intelligence, ambition, and alignment with the campaign message, rather than her fame and beauty.

Missha has been selling effective skincare products at affordable prices since its launch in 2000, and it is the top-selling skincare brand of Able C&C, a global beauty company based in Seoul, South Korea. Missha's redesigned packaging is an innovative and practical approach that combines minimalist design with color-coded labels to represent the primary ingredients of each product. Missha's new look will be available in the U.S. starting May 15 on MisshaUS.com.

Olsen's partnership with Missha is an honor for her, as she believes in Missha's vision of creating outstanding products that are accessible to everyone. She sees Missha's "Beauty is Reality" message as an innovative and practical approach to skincare that young women like herself can support. Missha's campaign message resonates with the values of inclusivity and affordability, which is crucial in an industry that often promotes unattainable beauty standards. Missha's collaboration with Olsen is a positive step towards breaking down these barriers and promoting a more accessible approach to skincare.