Urban Outfitters to launch "Summer Dress Shop" pop-up in London

Urban Outfitters is set to open a new pop-up store at London's Kings Road, dedicated to celebrating summer and design. The 275 sq ft pop-up will showcase the retailer's full dress range and hopes to attract new consumers looking for the perfect summer outfit, as well as giving existing customers a different retail experience. The Summer Dress Shop will feature a range of styles, including the exclusive Light Before Dark collection inspired by modern tailoring, vintage fabrications, and archive silhouettes. Malika Zagzoule, Fashion Director at Urban Outfitters, said the unique approach to designing the dress range has allowed the company to organically grow its offering to a point where it deserves to be celebrated and highlighted in its own way. The pop-up store will run from 27 April until the end of summer, and this new addition marks Urban Outfitters' continued expansion in Europe, with three more retail spaces scheduled to open from June 2023.