Vanessa Kirby poses for the Cartier La Panthere Perfume Campaign

Cartier has enlisted renowned British actress Vanessa Kirby as the face of the brand’s signature La Panthere perfume. The gorgeous campaign is lensed against a backdrop of a tropical forest, and the blonde actress is a vision of elegance and beauty, clad in a sheer red dress that perfectly complements the brand’s iconic panther face, which is also etched into the perfume’s bottle design.

In the La Panthere commercial, Vanessa Kirby is seen taking a stroll in her flowy dress through verdant greenery and sparkling water. The majestic and charismatic panther makes a dramatic appearance at the end, in a nod to the fashion house’s fierce namesake. The La Panthere perfume has aesthetics of being wild, untamable, and captivating, and Vanessa Kirby, who was recently seen in a Gucci fashion advertisement, impresses for the shoot.

The panther has been a symbol of Cartier’s strength, elegance, and determination, and the brand’s founder, Louis Cartier, even nicknamed Jeanne Toussaint “La Panthère” due to her untamable spirit. Kirby embodies the very essence of the panther with her fierce and protective personality, and is a strong ambassador for the scent. Known for her unforgettable portrayal of Princess Margaret in Netflix’s The Crown, the actress's fearless and bold personality is visible in the campaign.

Perfumer Mathilde Laurent has created La Panthere’s alluring chypre scent, which includes subtle notes of gardenia, apricot, and osmanthus, and represents the Cartier brand’s luxurious and sophisticated identity.