CARTIER Appoints Actress Elle Fanning as Its Latest Global Brand Ambassador

CARTIER, the renowned French jewelry brand, has announced the appointment of American actress Elle Fanning as its newest global ambassador, and the face of the Grain de Café collection. To kick off the collaboration, Fanning wore pieces from the collection to the 2022 Met Gala, drawing attention to the iconic line that first debuted in 1938.

Designed by Jeanne Toussaint, the Grain de Café collection gained widespread popularity in the 1950s when actresses Audrey Hepburn and Grace Kelly started wearing it. The collection is known for its intricate gold work and the transformation of an everyday object into a luxurious accessory.

In her new role, Fanning will embody the beauty, heritage, and radiance captured within the Grain de Café collection. As the latest global ambassador, Fanning joins the likes of other notable faces that have represented CARTIER in the past, including Jake Gyllenhaal, Kaya Scodelario, and Claire Foy.

In a statement, Fanning expressed her excitement about becoming the global ambassador of CARTIER. She called the Grain de Café collection a representation of what makes the brand unique, from its exquisite gold work to its transformation of an everyday object into a precious accessory. She added that it was an honor to be the face of a collection that combines elegance, glamour, and radiant femininity.

Meanwhile, Arnaud Carrez, Senior Vice President and Chief Marketing Officer at CARTIER, cited Fanning's talent, determination, and versatility as the reasons for her selection. He noted that her luminous on-screen presence evokes the most famous wearer of the Grain de Café collection, Princess Grace of Monaco.

Overall, Fanning's appointment as the new global ambassador of CARTIER is expected to strengthen the brand's presence and appeal, as well as highlight the timeless elegance and luxury of the Grain de Café collection.