Jimmy Choo's Summer Collection Gets a Glamorous Touch from Gisele Bündchen

Jimmy Choo has chosen Brazilian supermodel Gisele Bündchen as the face of its summer 2023 campaign. The campaign sees Bündchen flaunting her sun-kissed glow in a sun-drenched location, embodying the brand’s essence and capturing the viewers’ attention.

The summer collection includes a range of styles perfect for the season, such as the high-shine gold Agave flat gladiator sandals, the delicate pearl-embellished Fayence slides, and the handwoven Bon Bon Bucket maxi bag. These chic summer products are made to be worn on repeat, each capturing timeless glamour that’s perfect for the season.

The campaign also features other shoe styles like the structural Saeda sandal platform and the Indiya metallic sandal. Along with the campaign images, a film was released featuring Bündchen in swimwear and a white cutout dress, strutting through the lobby of a hotel, intercut with clips of her in formalwear.

The images were shot by Carlijn Jacobs on location in tropical Miami. The extensive collection is heavily inspired by summer romance and sun-drenched days, confidently spearheaded by Bündchen and her statuesque poses. The full summer 2023 collection is now available for purchase on Jimmy Choo’s website.

The campaign was released shortly after Bündchen’s appearance at the Met Gala, where she wore a white Chanel dress with a feathered cape. The supermodel was also spotted wearing a black mini-dress at the event’s after-party.

Bündchen has been keeping busy since the beginning of the year, starring in new campaigns for Louis Vuitton, Arezzo, Vivara, and IWC Schaffhausen. Her latest collaboration with Jimmy Choo further cements her status as one of the fashion industry’s top supermodels.