Aldo Unveils Stunning Barbie Shoe Collection for the Summer

Get ready for the ultimate Barbie experience this summer as Aldo launches an enchanting collaboration with the iconic character. In an...

Get ready for the ultimate Barbie experience this summer as Aldo launches an enchanting collaboration with the iconic character. In an exciting partnership with Mattel, Inc., Aldo is introducing a limited-edition collection featuring 19 pieces of footwear, handbags, and accessories, all in various shades of pink: Malibu Fuchsia, Malibu Pink, and Soft BB Pink.

Aldo's chief brand and product officer, Daianara Grullon Amalfitano, emphasizes that this collaboration is all about embracing the essence of Barbie. The collection spares no expense in adding glamour to every detail. Bedazzled pins and charms showcase Barbie's iconic symbols, including her ponytail silhouette and roller skates, while glitter outsoles adorn each shoe. The collection also pays tribute to nostalgia and Barbie's bold aesthetic, with eye-catching fuchsia shoe boxes designed to resemble the iconic windowed Barbie packaging. The aim is to transport consumers back to the larger-than-life world of Barbie that they've cherished throughout the years.

The standout shoes in this capsule collection include the BarbieStessy PVC pumps, the BarbieMule, and the BarbiePltfm. With varying heel heights and even a sneaker option, each style is adorned with rhinestones, charms, and design elements such as Y2K-inspired iridescence, bejeweled B monogramming, or Barbie logos. Moreover, all the styles incorporate Aldo's patented Pillow Walk technology, ensuring exceptional comfort with every step.

Grullon emphasizes the inclusivity of this collaboration, aiming to design a collection that resonates with every Barbie fan. Barbie has remained a nostalgic style icon for generations, making it important to capture her bold, fun, and fearless aesthetic. With over 64 years of influence in the fashion world, Barbie's timeless allure continues to inspire.

The Barbie x Aldo Collection will be available for purchase on June 29, both online and in-store at Aldo. Additionally, select Macy's stores nationwide, along with the Macy's online platform and mobile app, will offer footwear from the collection through an exclusive retail partnership. Get ready to step into the world of Barbie with Aldo's stunning collection that celebrates fashion and femininity.