Kate Moss Smolders in Sensational Photoshoot Unveiling New Diet Coke Collaboration

Kate Moss Returns as the Creative Director of Diet Coke

Supermodel Kate Moss captivated audiences as she posed for a sizzling photoshoot, unveiling her latest collaboration with Diet Coke. The 49-year-old beauty flawlessly recreated the iconic 1998 Diet Coke advertisement, bringing a modern twist to the classic campaign.

In the captivating shots, Kate took on the role previously held by male model Robert Merrill, who played a charismatic window cleaner in an office building, leaving onlookers in awe of his shirtless physique. For her mirror image, Kate donned an exquisite gold gown, choosing to go braless, while another image showcased her with Diet Coke and adorned in elaborate chains.

Expressing her excitement about the collaboration, Kate, who is typically reluctant to speak publicly, shared her thoughts on the project: "Last year was such an incredible experience, so when we collaborated on Season 2, the brand's archives were an amazing place to start... The Diet Coke Breaks are classics, and I wanted to add a fashion twist to these moments. The campaign is very different aesthetically to the '90s and '00s, but the narrative is the same... It's all about a pause to love what you love and indulge yourself in that moment, without taking yourself too seriously. I'm excited to unveil the new campaign soon!"

The original Diet Coke advert, unveiled in 1998, featured Robert as the unforgettable shirtless window cleaner, charmingly ensuring that ladies remained punctual for their 11:30 a.m. appointments. The women eagerly rushed into the boardroom for their meeting, hoping to catch a glimpse of the dashing hunk on the scaffolding outside, casually enjoying a can of Diet Coke.

"Diet Coke by Kate Moss" Season 2 promises fresh high-fashion content, an exclusive limited-edition collection, and numerous exciting surprises for Diet Coke enthusiasts to discover. Sean Kellett, Partnerships & Assets Senior Manager Europe at The Coca-Cola Company, expressed his enthusiasm for the collaboration, stating, "We are thrilled to extend our partnership with Kate Moss as Creative Director... With Kate's vision, this summer we will continue to inspire fans to embrace an unapologetic attitude to 'Love What You Love'."

Last year, Kate assumed the role of creative director for Diet Coke, which included curating a collection, starring in campaign films, and participating in events commemorating the brand's 40th anniversary. Kate expressed her delight at joining the Diet Coke family, stating, "I love the past collaborations they've done with such incredible names in fashion."

Diet Coke has previously collaborated with esteemed designers such as the late Karl Lagerfeld, Jean Paul Gaultier, and Marc Jacobs, while also sponsoring London Fashion Week in February of the previous year. Kate's appointment as creative director was met with honor by Michael Willeke, Integrated Experience Director for Europe at The Coca-Cola Company.

As the anticipation builds for this exciting collaboration, Kate Moss continues to leave an indelible mark on the world of fashion, inspiring individuals to pursue their dreams with confidence and passion.