Rihanna Stars in Louis Vuitton Men's SS24 Collection by Pharrell: Discover the New Speedy Bag

Pharrell Williams takes the helm as creative director of LOUIS VUITTON, bringing his distinctive vision to life with the introduction of the highly anticipated Speedy bag. In a mesmerizing campaign featuring global icon Rihanna, photographed by Keizō Kitajima and Martine Syms, Williams showcases his creative direction for the Maison's men's collection.

The latest Speedy bag represents a harmonious blend of two iconic elements—a luxurious accessory rooted in practicality and an artist with universal appeal. The campaign, styled by long-time collaborators Cynthia Lu and Matthew Henson, draws inspiration from the vibrant cultural hub of Canal Street in Lower Manhattan. Infused with the essence of Canal Street, the new Speedy reimagines the classic design with a distinct visual language.

Sporting a pregnant Rihanna, an embodiment of empowerment and everyday inspiration, the men's campaign signifies Pharrell Williams' innovative approach at Louis Vuitton. The new Speedy retains the trapezoid lines of its predecessor but incorporates supple grained calf leather and exquisite lambskin lining, resulting in a softer and more versatile construction. The silkscreen-printed Monogram pattern adds a hand-painted touch, splashing multiple colors across varying dimensions.

With a focus on wearability and adaptability, the new Speedy transcends its origins as Gaston-Louis Vuitton's 1930 Express leather travel bag. Its reimagined form in Monogram canvas in 1959 propelled it to iconic status, attracting the attention of fashion luminaries such as Audrey Hepburn.

Over its nearly century-long existence, the Speedy has inspired countless artistic interpretations, remaining an enduring symbol of Louis Vuitton's rich legacy.