TAEYONG: The New LOEWE Brand Ambassador and Rising Star in Korean Music

Meet TAEYONG, K-Pop icon and LOEWE's latest brand ambassador. Discover his stylish ascent in music and fashion.

TAEYONG, an emerging talent in the Korean music industry, has been appointed as the latest Global Brand Ambassador for LOEWE. Renowned for his unique personal style and deep passion for fashion, TAEYONG has long been a supporter of LOEWE's innovative designs and exceptional craftsmanship. He effortlessly blends the label's iconic runway pieces with casual wardrobe essentials to create trendy and fashion-forward looks. To celebrate his new global role, TAEYONG will grace the upcoming SS24 men's runway show in Paris.

Making his musical debut in 2016 as a member of the K-pop group NCT, TAEYONG has garnered recognition as a multi-talented artist with his exceptional stage presence, captivating vocals, and visually stunning performances. As a member of NCT, NCT 127, and NCT U, he has dominated global music charts with hit singles like "2 Baddies," "Sticker," "Kick it," "The Seventh Sense," "BOSS," and "Baby Don't Stop." With his diverse range of musical styles and artistic personas, TAEYONG has gained worldwide fame. His debut solo album, "SHALALA," released on June 5, showcases his lyrical and compositional skills, capturing his deepest emotions. The album resonated with fans worldwide, skyrocketing to the top position on iTunes Top Albums Chart in 31 regions, the global iTunes Albums Chart, and China's QQ Music Digital Album Sales Chart. The title track, "SHALALA," also claimed the number one spot on iTunes Top Songs Chart in 14 different countries and reached the pinnacle of Japan's AWA real-time chart.

Established in Spain in 1846, LOEWE has upheld its reputation as a prestigious luxury brand for over 176 years. Under the creative direction of Jonathan Anderson since 2013, LOEWE has embarked on a new chapter, presenting itself as a brand rooted in craftsmanship and culture. With an intellectual yet playful approach to fashion, LOEWE embodies a vibrant Spanish lifestyle and unparalleled expertise in working with leather.