Discover the Mysterious Realm of LOEWE in the Fall Winter 2023 Men's Campaign

In LOEWE's captivating Fall Winter 2023 men's campaign, an intriguing exploration of character unfolds, delving into the enig...

In LOEWE's captivating Fall Winter 2023 men's campaign, an intriguing exploration of character unfolds, delving into the enigmatic world of silent communication and its ability to convey a peculiar reality. Fashion photographer David Sims masterfully captures the essence of reductionism, a core aspect of the brand's aesthetic, as it delves into the profound emotions and sensations expressed through gazes and body language. The campaign features singer-songwriter Omar Apollo and Golden Globe nominee and supermodel Jamie Dornan, adorned in striking attires, alongside symbolic objects, taking center stage as the sole protagonists.

Set in a hazy environment, the campaign exudes a sense of spatial volume, cleverly obscured by rubberized sheets that add an air of mystery. The meticulously displayed photographs showcase sumptuous fabrics like velvet, leather, and felt, alluringly captivating the audience with an almost tactile charm. The surreal compositions draw inspiration from classical allegoric paintings, evident in group photos of three models adorned with copper and paper wings, evoking the essence of Renaissance art.

Drawing inspiration from artist Julien Nguyen, whose work inspired the collection, the Loewe Fall Winter 2023 campaign pays homage to old masters, weaving a rich tapestry of references. Surreal still-life images enchant with their directness, presenting sculptural and textural portrayals of iconic bags and shoes, including the renowned Puzzle Fold tote, Terra Chelsea boots, and derbies.

Mirroring the women's campaign, both series ingeniously translate the concept of reduction into uncanny and hypnotic image-making, inviting the audience to explore the mysterious and captivating domain of the LOEWE universe.