Nike "What The Football" Campaign Empowers Women Footballers in FIFA Women's World Cup

Explore Nike's 'What The Football' campaign—empowering female athletes and celebrating their spirit in the FIFA Women's World Cup. Join the movement!

As anticipation builds for the upcoming FIFA Women's World Cup, Nike has launched its awe-inspiring "What The Football" campaign, celebrating the women who are making a significant impact on the game. This empowering initiative casts a refreshing spotlight on female footballers, highlighting their skill, determination, and love for the sport, while also championing equality and societal change.

At the heart of the campaign is an immersive film that takes viewers on a time-traveling journey, revisiting the iconic 1999 Brandi Chastain penalty kick. The film showcases the joy and excitement of the present-day football landscape, promising electrifying moments in this summer's tournament. Eleven exceptional footballers, including Ada Hegerberg, Alex Morgan, Megan Rapinoe, and Wang Shuang, stand as the heroines of the narrative, challenging societal norms and propelling women's sports forward.

The Nike "What The Football" campaign goes beyond a single film, featuring episodic films on each footballing icon. These episodes provide a deeper understanding of the athletes' journeys, offering an intimate look at the determination required to excel in a field historically dominated by men.

What sets this campaign apart is Nike's commitment to actively nurturing female talent in the sporting world. The initiative underscores Nike's industry-leading investment in women athletes and their pledge to grow women's sports. By redefining the athlete partnership model and collaborating with athletes to drive positive change through sport, Nike continues to champion equality and inspire a new generation of footballers.