Zimmermann's Neoclassical Elegance: Fall Winter 2023-24 Campaign

Zimmermann embarks on a captivating journey of neoclassical elegance in its Fall Winter 2023-24 campaign, drawing inspiration from th...

Zimmermann embarks on a captivating journey of neoclassical elegance in its Fall Winter 2023-24 campaign, drawing inspiration from the work of the renowned fin-de-siècle painter, Rupert Bunny. The campaign seamlessly weaves together artistic legacy and contemporary fashion, presenting a visually stunning showcase that transports viewers into the enchanting world of neoclassical romanticism and pastoral beauty. Led by creative director Emil Vrisakis and photographer Benny Horne, the campaign captures the essence of Zimmermann's exquisite collection in a harmonious artistic connection.

The Fall Winter 2023 collection by Zimmermann pays tribute to the Australian-born artist, Rupert Bunny, finding its muse in several of his paintings sourced from the National Gallery of Victoria. Bunny's life in Paris, where he became a significant figure in the city's vibrant art scene, aligns perfectly with Zimmermann's Australian origins and current presence on the Parisian runways, creating a seamless blend of cultures and inspirations.

The campaign imagery unfolds against the backdrop of a picturesque Victorian-era Parisian villa, exuding opulence and luxury. The solarium, adorned with tropical plants, adds a dreamy and lush atmosphere, perfectly complementing Zimmermann's luminous and ultra-feminine gowns showcased throughout the collection.

Model Vivienne Rohner takes center stage as the campaign's muse, embodying the persona of a 19th-century princess. Her presence exudes elegance and sophistication, adding to the neoclassical theme's charm and allure. The still photographs beautifully capture her essence, while the accompanying short film adds movement and depth, elevating the emotional appeal of the visuals.

Zimmermann's Fall Winter 2023-24 campaign seamlessly weaves the brand's artistic legacy with its lush and luxurious fashion world. By paying homage to Rupert Bunny's art and integrating it into their collection and campaign, Zimmermann showcases a harmonious blend of the past and present. This fusion not only highlights the brand's neoclassical influences but also solidifies Zimmermann's position as a leading force in the world of high fashion. The campaign leaves a lasting impression of neoclassical elegance, captivating fashion enthusiasts and art connoisseurs alike.