Anitta Unites with Levi’s 501 Denim: A Commemorative 150th Anniversary Partnership

In honor of the remarkable 150-year journey of the iconic Levi’s 501 denim, the brand has introduced an exclusive campaign featurin...

In honor of the remarkable 150-year journey of the iconic Levi’s 501 denim, the brand has introduced an exclusive campaign featuring the internationally acclaimed artist, Anitta. Anitta gracefully showcases a selection of her beloved Levi’s pieces in this celebratory collaboration, including the 501 90’s, 501 Original Short, and 501 ’81, all elegantly captured through the lens of photographer Charlie Denis.

Since its inception, Levi’s has stood as an emblem of enduring style and personal expression. Despite the various evolutions of the 501 jean, its fundamental essence remains deeply intertwined with the brand’s commitment to authentic craftsmanship.

Anitta warmly expressed her affinity for these jeans, articulating, “The versatility of my Levi’s 501’s is what I adore. They seamlessly adapt to diverse looks, ranging from casual to sophisticated. Yet, my ultimate confidence shines through when I pair my Levi’s 501’s with a simple tank or t-shirt and a pair of sneakers.”

Mirroring her multifaceted musical presence, Anitta's global influence and constant evolution consistently keep her connected to her origins. Contemplating the collaboration, she shared, “The Levi’s brand, in my belief, encapsulates timelessness, a common thread linking past and present global icons. I take immense pride in representing Levi’s heritage that has shattered worldwide barriers, all while remaining deeply connected to my own cultural roots.”