Austin Butler: The New Face of YSL Fragrance MYSLF Embodies Modern Masculinity

YSL proudly introduces Austin Butler as the embodiment of modern masculinity, unveiling him as the global ambassador for their revo...

YSL proudly introduces Austin Butler as the embodiment of modern masculinity, unveiling him as the global ambassador for their revolutionary fragrance, MYSLF. This landmark partnership marks YSL's return to men's fragrances since 2017, and the campaign lensed by Gray Sorrenti artfully captures the intricate dance between freshness and sensuality, light and depth.

With a rich legacy of breaking boundaries, Austin Butler stands as a perfect testament to YSL's commitment to redefining traditional norms. As he takes on the role of the face of MYSLF, he shares, "I was honored to be asked to join the YSL Beauty family. He was a rebel, and I love that about him. I feel privileged to be a part of the heritage he set in motion."

A cornerstone of this captivating campaign lies in the fragrance itself, a 100% refillable ode to masculinity's multifaceted nature. MYSLF becomes a mirror to the intricate spectrum of modern manhood, effortlessly balancing approachability with originality. At its heart lies a sensual embrace of orange blossom, a symbol of timeless allure, while ambery wood basenotes evoke a sense of depth and authenticity. This olfactory masterpiece captures the essence of the contemporary man - approachable yet striking, and undeniably unique.

Stephan Bezy, YSL Beauty International General Manager, echoes this sentiment, "In seeking out a figure to embody YSL Beauty's vision of the new masculinity, there could have been no better choice for us than Austin Butler. Both as an artist and as a human being, he embodies the values expressed by our brand through MYSLF, a modern representation of what it means to be a man. Embracing his many facets. Owning up to his individuality, generously, unapologetically."

With Austin Butler as the face of MYSLF, YSL Beauty pioneers a fragrant revolution that mirrors the evolution of masculinity. Through its refillable elegance and captivating scent, MYSLF emerges as a tribute to the complex, authentic, and audacious modern man.