Cindy Crawford Fronts MCM's Fall Winter 2023 Collection

Cindy Crawford, a definitive face of the '90s, makes a triumphant return to luxury brand MCM in the backdrop of their Fall Wint...

Cindy Crawford, a definitive face of the '90s, makes a triumphant return to luxury brand MCM in the backdrop of their Fall Winter 2023 Heritage campaign. Revisiting her legacy almost three decades after her captivating appearance in the brand's 1996 campaign, Crawford stands as a living embodiment of the enduring appeal of classics, seamlessly blending MCM's rich heritage with its promising trajectory.

Crawford's reunion with MCM signifies more than a mere comeback; it symbolizes the harmonious fusion of the brand's storied past and its visionary future. Guided by the creative vision of Fabien Baron and lensed by renowned fashion photographer Jürgen Teller, the campaign brings to life Cindy's innate grace and the unwavering confidence intrinsic to MCM, underscoring the qualities of a true legend. The art of styling was curated by Jessica Diehl, while Mary Howard contributed to the compelling set design. Completing the transformation were hair stylist Benjamin Muller and makeup artist Diane Kendal.

Reflecting on the experience, Cindy shares her sentiment, "It was a heartwarming journey for me to step back in time with MCM, from our initial photoshoot in the '90s alongside my dear friend, Herb Ritts. Their timeless classic bags remain an enduring testament."

Fabien Baron adds to this sentiment, expressing, "It was a privilege to encapsulate the spirit of the new L'enfant terrible ethos alongside two exceptional collaborators. Firstly, with a long-standing friend whom I have always admired and enjoyed collaborating with – Cindy Crawford. Working with her signifies working with a consummate professional, and I admire the dedication and expertise she brings to every project. Secondly, Jürgen Teller, an authentic artist who infuses his work with an unmistakable and iconic perspective. Our combined efforts culminated in imagery that marks the commencement of a fresh chapter for MCM."

MCM's transformative journey was initially hinted at during Milan Fashion Week in June. The Fall Winter 2023 campaign emphasizes the brand's unwavering commitment to honoring its legacy while ushering in a new era. Sabine Brunner, President & Global Brand and Commercial Officer at MCM Global AG, expounds, "With Cindy, we pay homage to the timeless heritage codes that have helped shape our identity. In the future, MCM will introduce an innovative assortment of ready-to-wear alongside reimagined leather goods and accessories with our Spring-Summer 2024 collection. Reconnecting with our history through Cindy Crawford serves as a potent reminder to our audience of the brand's iconic essence, while simultaneously conveying our dedication to sculpting the promising future of MCM."