Reviving Classic Cool: Introducing the Good American Varsity Collection
Discover Good American's Varsity Collection—a fashion homage to collegiate style, captured by Micaiah Carter with a stellar cast & top-notch crew.
Embark on a journey through style with Good American's latest offering - The Varsity Collection. This new ensemble, spotlighted in a campaign featuring Camille Opp, Dominique Reshae, Keilani, Akesha Murray, and Amy Lupercio, captures the essence of all-American college flair through the lens of fashion photographer Micaiah Carter. The creative team, including hair stylist Marty Harper, makeup artist Diane da Silva, and manicurist Jolene B, ensures every detail is on point.
This season, Good American celebrates the back-to-school spirit with The Varsity Collection. Drawing inspiration from timeless collegiate aesthetics, the brand rejuvenates classic styles with a modern twist, embodying its commitment to empowering and celebrating women. With a seamless blend of nostalgia and contemporary femininity, this collection pays homage to cherished college days while embracing the present.
Whether you're navigating campus pathways, making a statement at the workplace, or conquering city streets, the Good American Varsity Collection elevates your style game. Offering an array of must-have crewnecks, rugby shirts, and trendsetting shackets, this collection stands at the intersection of old-world charm and new-age chic. Noteworthy additions include fresh corduroy and faux leather trousers, a seamless fusion of the past and present.
The Varsity Collection captures the essence of both eras, seamlessly merging classic charisma with a modern sensibility.
Founded by Emma Grede and Khloé Kardashian, Good American burst onto the scene on October 18, 2016, not just as a fashion label, but as a resounding statement. Under the leadership of CEO Emma Grede, the brand aimed to reshape the fashion landscape. Utilizing premium European fabrics, each signature pair of jeans is meticulously crafted, cut, sewn, and washed in the heart of Los Angeles, reflecting unparalleled quality with a touch of American spirit.
Yet, beyond its quality, it's the brand's mission that truly sets it apart. Good American addressed a glaring industry gap by offering jeans in sizes 00 to 24, ensuring that every woman could embrace a pair of premium, perfectly fitting jeans. This commitment to inclusivity extends to their advertising, featuring women of all shapes, sizes, backgrounds, and ethnicities in vibrant campaigns that authentically mirror their diverse customer base. Going further, the brand embraces an open casting approach, inviting real women to grace their campaigns.
Good American exemplifies the fusion of fashion and purpose. More than just clothing, swimwear, shoes, and accessories, it's a brand built upon inclusivity, quality, and authenticity.
