K-pop Sensation Mi-Yeon Becomes Global Ambassador for JIMMY CHOO

JIMMY CHOO WELCOMES (G)I-DLE MEMBER MI-YEON AS BRAND AMBASSADOR

Renowned fashion house JIMMY CHOO has proudly announced the appointment of Mi-Yeon, a multifaceted Korean singer, actress, model, and member of the popular girl group (G)I-DLE under Cube Entertainment, as the latest global ambassador. The K-pop sensation is set to shine in the upcoming Jimmy Choo Fall 2023 campaign, scheduled for a grand unveiling on August 30th.

Mi-Yeon expressed her excitement and honor at joining the esteemed Jimmy Choo family as a global ambassador. She raved about the joy and glamour exuded by the collection, emphasizing that wearing Jimmy Choo boosts her confidence, making her feel truly empowered. The starlet also eagerly anticipates sharing the captivating campaign they have worked on.

Creative Director Sandra Choi, in admiration of Mi-Yeon's magnetic presence, hailed her for her musical talent, captivating performances, and distinctive personal style. Sandra emphasized that Mi-Yeon perfectly embodies the confident, playful spirit, and creative energy synonymous with the essence of Jimmy Choo. The fashion house is thrilled to welcome Mi-Yeon into the global Jimmy Choo community, expecting her to bring a fresh wave of allure and charm to the brand's image.