Cartier Unveils Exquisite Baignoire Watch Collection with Lou Doillon in Captivating Campaign

Lou Doillon is the Face of Cartier Baignoire Watch Collection

Renowned luxury house Cartier has revealed its latest horological masterpiece, the Baignoire Watch Collection, accompanied by a mesmerizing campaign featuring the multi-talented artist Lou Doillon. The captivating visuals, captured by acclaimed fashion photographer Jacob Sutton, showcase the innate grace of the collection. Marine Braunschvig's expert styling, complemented by the artistry of hair stylist Alexandry Costa and makeup artist Hugo Villard, elevates the allure of this timeless creation.

Cartier's 2023 Baignoire Watch campaign starring artist Lou Doillon

The Baignoire watch stands as an iconic representation of Cartier's classic watchmaking prowess. Evolving from its rectangular casing with rounded ends in 1912, it took on the distinctive "curved oval" form in 1958—a design meticulously crafted to embrace the contours of the wrist. The transformation continued in 1973 when it was christened the Baignoire, retaining its hallmark elements: a domed crystal, a dial graced by Roman numerals, and a sleek gold ribbon.

Over the years, the Baignoire watch has undergone various interpretations, each highlighting its unique and unparalleled silhouette. Cartier's latest creations play with proportions, skillfully miniaturizing and intensifying the watch's essence. A bangle-like design, inspired by an extended gadroon pattern, delicately encircles the fine gold dial within a petite case, resulting in an exquisite jewelry masterpiece.

The Baignoire watch now offers two captivating variations, each embracing its own allure. The first features a delicate black patent leather strap, creating a striking contrast with the gleaming yellow gold bezel—an embodiment of the "Less is More" philosophy that exudes absolute beauty. The second iteration transforms the iconic oval into a radiant bangle, a circle of solar gold adorned with brilliance, available in rose, yellow, or white gold. This version entices with heightened sensuality when elegantly worn close to the wrist, effortlessly harmonizing with other legendary Cartier adornments.

Cartier's mastery seamlessly blends the realms of jeweler and watchmaker, pushing creative boundaries with an insatiable curiosity for amazement. Beyond merely telling time, these watches transcend into a realm of artifacts that transcend mere ornamentation. This fusion of skill and aesthetics redefines savoir-faire, achieving unparalleled perfection in both domains.

Gold, Cartier's cherished medium, finds its ultimate expression in the Baignoire watch—malleable, dazzling, and adorned with delicate dials and elegant bands. Much like the iconic Panthère de Cartier watch, the Baignoire has metamorphosed into a timeless jewelry timepiece, radiating enchantment and sophistication in every meticulous detail. With the Baignoire Watch Collection, Cartier once again reaffirms its legacy as a masterful purveyor of elegance and artistry, crafting timepieces that transcend generations with their enduring allure.