Agent Provocateur Unveils Empowering Fall 2023 Ad Campaign Starring Liberty Ross

Agent Provocateur's Fall 2023 ad campaign featuring Liberty Ross showcases their empowering lingerie collection.

The AGENT PROVOCATEUR Fall 2023 ad campaign takes center stage with model and author Liberty Ross, championing the essence of female empowerment in an exquisite fashion. This collection, a tantalizing fusion of provocative corsetry, delicate lace, and jewel-encrusted lingerie, transports you to a world of sensuality and seduction where Liberty Ross reigns as your Master Provocateur.

Creative Director Sarah Shotton expressed her admiration for Liberty Ross, the captivating muse for Agent Provocateur: "What an incredible Agent Provocateur muse Liberty is. I love her taste, I love her values — I love that at forty-five, she looks as desirable and unbelievable as any campaign star could. Most of all, I love her infectious energy. She’s living proof that there’s freedom to be found in giving your life exactly the shape you want."

The campaign was artfully captured in Los Angeles by the multi-talented photographer and filmmaker, Carin Backoff, echoing the same sentiments as Liberty Ross' iconic world of pleasure-seeking. The location? None other than Flipper’s Roller Boogie Palace, a setting that perfectly complements the campaign's spirit of liberation and sensuality.