Daria Werbowy Stars in Gucci's Marina Chain Collection: A Tale of Friendship and Renewal

Sabato De Sarno's debut GUCCI campaign at Chateau Marmont celebrates friendship & new beginnings with elegant nostalgia.

In a heartwarming tribute to friendship and fresh starts, designer Sabato De Sarno orchestrates a touching reunion for his inaugural GUCCI campaign, reuniting with influential figures who played a role in his early journey. This heartwarming narrative unfolds against the backdrop of the historic Chateau Marmont hotel in Los Angeles, a setting that embodies the timeless elegance and understated luxury synonymous with the brand.

Adding a touch of magic to each frame is the celebrated photographer David Sims, whose artistic lens captures the raw emotions and subtle nuances of the campaign, transforming it into a work of art. His ability to encapsulate these moments resonates deeply with viewers. Supermodel Daria Werbowy, an enigmatic presence, becomes the face of the Gucci Marina Chain jewelry collection designed by Sabato De Sarno, embodying the brand's spirit with her grace and timeless beauty. The collection draws inspiration from maritime motifs, infusing a fresh perspective into a classic design.

Artistic director Riccardo Zanola curates a visual spectacle that seamlessly blends the old and the new, crafting a contemporary narrative that pays homage to the brand's rich heritage. Art directors Ezra Petronio and Lana Petrusevych bring an artistic layer to the campaign with their innovative approach and meticulous attention to detail, creating a campaign that transcends traditional advertising and offers a poetic glimpse into the brand's evolving story. Completing the creative ensemble is stylist Alastair McKimm, whose fashion expertise lends a cohesive and contemporary flair to the campaign.

Together, this powerhouse team creates a campaign that not only celebrates new beginnings but also underscores the enduring power of friendship and collaboration. It tells a story filled with authenticity and heart—a peek into a future that respects the past, seamlessly merging timeless elegance with modern innovation, embodying the very essence of the brand's philosophy.