Guess USA's Bold Fall/Winter 2023 Campaign: A Fusion of California Roots and Y2K Style

In their third collaboration for Guess USA's Fall/Winter 2023 campaign, Eli Russell Linnetz and Nicolai Marciano have ventured into their most daring and provocative collection to date.

Established in 1981 by Paul and Maurice Marciano in the vibrant city of Los Angeles, California, Guess USA has remained committed to its Californian heritage. Their signature sun-kissed aesthetic has been skillfully reimagined by Linnetz and Marciano. While preserving its rustic Californian essence, the collection embraces Y2K-era silhouettes and proportions. Marciano explained, "In this third collection, we are pushing the boundaries with silhouettes and fit, constantly oscillating between leather and denim."

The Fall/Winter 2023 collection boasts an array of fashion pieces, including faux fur overcoats, distressed leather jackets, lace dresses, mesh leggings, and roomy denim jeans. There's an undeniable sense of liberated adventure permeating the collection, which mirrors the spirit of both Marciano and Linnetz as they delved into the Guess archive.

Linnetz shared insights into the campaign, stating, "[In the campaign], the female lead is uncovering the past; garments long stored away are emerging from crates to step back into the world. Guess has always been at the forefront of provocative imagery, and I relish the opportunity to create powerful visuals that capture that essence." With captivating shots featuring denim-clad models and slithering snakes, the Fall/Winter 2023 campaign exudes a striking blend of provocation and power.

Mark your calendars: Guess USA's Fall/Winter 2023 collection will be available for purchase starting September 15 on guess.com.