Hailey Bieber: The New Face of FILA - Uniting Timeless Flair with Modern Dynamism

Hailey Bieber for FILA Anniversary Collection Campaign

When you think of a perfect blend of timeless style and dynamic energy, FILA undoubtedly stands out as a top contender. It's no surprise that Hailey Bieber, a renowned model and entrepreneur, has taken the helm as the brand's fresh global ambassador. She also headlines the FILA Anniversary campaign, showcasing updated and captivating looks.

This collaboration isn't their first rendezvous; Hailey initially made a splash with FILA in a 2022 campaign and continued to impress earlier this year with sporty ensembles. Now, this multi-year partnership has solidified, paving the way for Hailey to infuse her magic into signature sportswear collections set to launch in the fall-winter of 2024.

In the latest campaign, Hailey dons pieces from FILA's 50th Anniversary F-Box Collection. Think polo shirts and tracksuits that pay homage to the courts while exuding a contemporary street-style edge. These updated styles seamlessly blend heritage with modernity.

Among the collection's highlights are jackets and crewnecks in FILA's signature red, white, and navy, adorned with whimsical elements like tennis racquet graphics and classic stripes. Sneakers are paired with crew socks, creating a sporty yet casual vibe.

The fashion ad, captured through the lens of Renell Medrano, is styled to perfection by Hailey herself, alongside Dani Michele. These country club chic looks effortlessly transition from the tennis courts to the realm of street style. Starting today, you can find the anniversary collection on FILA.com, drawing inspiration from the bold and the beautiful—much like Hailey herself.

Hailey shares her sentiments, stating, "I deeply respect the brand's Italian heritage and the various eras of FILA fashion that continue to inspire me." Gene Yoon, Global Chairman at FILA, aptly acknowledges that Hailey's "influence on fashion and culture is undeniably significant."