Sofia Richie Shines Bright in David Yurman's Fall 2023 Jewelry Campaign

Sofia Richie stars in David Yurman fall 2023 Sculpted Cable ad campaign

Sofia Richie, the newlywed and social media sensation, has taken on the role of David Yurman's latest global ambassador. In the fall 2023 Sculpted Cable campaign, she takes center stage, exuding timeless elegance that harmonizes seamlessly with the brand's heritage. Previously, it was actress Scarlett Johansson who graced the brand's advertisements.

Each piece in this collection carries its own narrative of craftsmanship, with a standout piece being a bangle adorned with 170 hand-set diamonds, creating a dazzling total of 1.7 carats. Stylist Elin Svahn expertly complements the jewelry, pairing the sparkling selection with a pristine white halterneck dress.

Photographed by Glen Luchford, the David Yurman fall 2023 campaign unfolds against the breathtaking backdrop of the Kellogg Doolittle House in Joshua Tree, California. Amidst its organic architecture, Sofia Richie radiates in an array of bracelets, necklaces, earrings, and rings, all available in 18k yellow, rose, and white gold.

In her own words, Richie describes David Yurman as a brand that aligns perfectly with her personal style: "David Yurman embodies everything that I'm trying to express with my aesthetic—with how I dress, and how I want to feel, which for me is very timeless and elegant." The campaign aims to inspire more than just admiration for jewelry; it seeks to empower wearers to take control of their fashion and life destinies alike.

Sofia Richie wears a black dress at the David Yurman Sculpted Cable campaign launch held in New York City

David Yurman's president, Evan Yurman, praised their new brand ambassador, considering her the ideal fit for the latest Sculpted Cable designs. Indeed, Sofia Richie wears the jewelry with an innate grace, transforming David Yurman's iconic Cable motif into a modern marvel.

Sofia Richie wears a headband at the David Yurman Sculpted Cable campaign launch held in New York City

The launch of David Yurman's Sculpted Cable collection on September 7th was a celebration of laidback luxury. Sofia Richie co-hosted the stylish soirée with Evan Yurman at NYC's Casa Cruz. The Beaux-Arts townhouse on the Upper East Side provided a glamorous backdrop for an evening of mingling among fashion insiders, with cocktails in hand. The influencer sported a chic headband, a classic black dress, and jewelry from the latest line.