Motivi Unveils the Exquisite Limited Edition Lilo Bag by Elisa Maino

Motivi introduces a new collaboration, selecting Elisa Maino, with whom they have been engaged in a social media project for some time. The influencer and creator flawlessly embody the brand's cherished values, showcasing a love for creativity as a means of self-expression while maintaining a practical approach.

Describing the project, the brand comments, "Elisa is a determined girl unafraid of breaking the rules, she is witty, has a clear vision, knows her desires, and is a wellspring of ideas. These aspects convinced us to entrust her with the project, confident that she could best interpret the brand's values."

Following discussions with the Motivi creative team, the concept of crafting a bag with a distinctive shape capable of reflecting various moods materialized, leading to the birth of the limited edition Lilo Bag. This model relinquishes the rigidity of conventional handbags, transforming into a delightfully soft and touchable object with an irresistible puffy effect, offering a lustrous texture for evening use while maintaining spaciousness and functionality for day-to-day activities. A unique accessory for those, especially the new generations, who adore narrating their tale through their fashion choices.

The Lilo Bag encapsulates a vibrant and playful essence, carefree yet sentimental, just like the name Lilo, derived from Elisa's childhood nickname.

Elisa Maino states, "I firmly believe that fashion is a potent medium for individual expression, and everyone should feel empowered to express their authenticity through their unique style, always dressing with the aim of feeling good about themselves. It was from the concept of Self Love that I conceived the new Lilo Bag. Designing this bag granted me the opportunity to explore my creativity and better reflect my personality. Lilo is a fusion that merges my inner child with my adult self, an invitation to listen to oneself and express through one's appearance. Stylistically, I have always been captivated by the Y2K style and Korean k-pop aesthetics, while also resonating with the essential and sophisticated image that characterizes Motivi. Lilo's design amalgamates my pop essence with my more sophisticated one, yet they are mere shades of the myriad moods that define me, a notion that I believe applies to everyone."

The communication project supporting this initiative was developed by Straeasy, the strategic and creative hub of One Shot Group, the talent agency representing Elisa. The campaign will unfold both online and out-of-home, disseminated through commercials and social posts on Elisa and Motivi's channels. The communication will reflect the creativity that accompanied the creation of the Lilo Bag, drawing inspiration from aesthetic elements of the Korean wave and the pop culture of the early 2000s.

The LILO BAG by Elisa Maino is available for an exclusive preview on the official website motivate.com starting from today, October 17, and in select stores from tomorrow, October 18, 2023.