Puma and Dua Lipa Unveil Chic Palermo Sneakers at an Italian Villa

Discover the elegant Puma x Dua Lipa Palermo Sneakers launched at an Italian villa. Step into style with this chic, must-have collaboration!

Puma, in collaboration with international pop icon Dua Lipa, recently celebrated their Palermo sneaker line with an elegant event at a historic Italian villa. This latest chapter in the Palermo campaign marries classical artistry with modern fashion, set against the villa's picturesque frescoes and vibrant produce displays.

Photographed by Francesco Nazardo, the campaign brings the Palermo sneaker into the limelight. The shoe, available in an array of eye-catching new colors, is showcased as an essential fashion item for social events. Dua Lipa models the sneakers with flair, combining them with a range of outfits from baggy sportswear and jeans to colorful knits, perfectly capturing a chic terrace style.

Dua Lipa shares her enthusiasm for the campaign, noting, “The Italian villa was a perfect setting to celebrate the Palermo, a timeless sneaker. The new colors are incredibly versatile and stylish, offering numerous styling possibilities. I’m excited to see how my fans will integrate them into their unique fashion statements.”

The Palermo sneaker has its origins in the football culture of the 1980s, originally released as part of PUMA’s homage to major European cities and quickly becoming a terrace staple. It's more than a shoe; it's a symbol of football heritage, evoking a sense of nostalgia with its iconic design.

For 2023, PUMA has rejuvenated the Palermo with exciting new color options while retaining its classic features like the retro T-toe, the traditional gum sole, and the prominent gold-lettered PUMA tag. The PUMA cat logo on the heel further infuses a sense of the brand’s rich history.

Available now in fresh colorways at PUMA.com, flagship stores, and select retailers, the Palermo sneaker is also slated for additional releases in 2024.