Rosy Zhao Joins Elite Ranks as Versace's Latest Global Ambassador

Discover how Rosy Zhao dazzles as Versace's global ambassador! Join the 87.7M fans embracing the fusion of high fashion & celebrity charm.

In a striking fusion of fashion and celebrity influence, Versace has named Chinese actress Rosy Zhao as its new global ambassador. This partnership highlights the growing interconnection between luxury fashion brands and high-profile figures, especially from Asia, as the industry seeks to expand its influence in these rapidly evolving markets. Zhao, also known as Zhao Lusi, boasts an impressive following of about 87.7 million across various platforms, including Weibo, Red, Instagram, and Douyin.

Rosy Zhao's association with Versace has been prominent, with her often gracing public events in the brand's striking attire. A memorable instance was her appearance at the Versace Spring/Summer 2024 show in Milan, where she donned an A-line gown adorned with a checkerboard pattern and a shimmering mix of rhinestones and crystals. Her look perfectly captured the essence of the Versace brand – a blend of boldness, power, and glamour.

Donatella Versace, the visionary leading the brand's creative direction, shared her enthusiasm about Zhao's ambassadorship. "Rosy joining the Versace family is thrilling. Her unique style, vibrant energy, and undeniable spirit make her an embodiment of the Versace woman," Donatella remarked, underlining the strong connection between the actress and the fashion house.

Zhao herself is drawn to Versace not just for its eye-catching designs and exquisite Italian craftsmanship. To her, Versace represents more than aesthetic appeal; it's about the empowerment she feels when wearing the brand's creations. "Wearing Versace, I feel a surge of personal strength. I'm grateful to Donatella and excited for our journey ahead," Zhao expressed.

Zhao's rise to fame began with hosting the variety show "Mars Intelligence Agency," followed by a successful transition to acting. She gained widespread recognition with her roles in “Untouchable Lovers” and “Oh! My Emperor.” Her talent has been honored with accolades such as the Newcomer Award at the Golden Bud – The Third Network Film and Television Festival in 2019 and the Best Leading Actress at the Wenrong Awards in 2020.

Zhao's recent role in the drama series "Hidden Love," based on the Chinese novel "Secretly, Secretly; But Unable to Hide It" by Zhu Yi, has brought her global attention. The series, which premiered on Netflix in June, quickly became a favorite among viewers.